Adobe Debuts Enterprise Web Experience Management Solution
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In one of the biggest enterprise announcements Adobe Systems has made to date, the company introduced its new Web Experience Management suite, which merges Adobe enterprise technologies with recently acquired Day Software and Omniture solutions.
Adobe's new WEM suite is a unified Web 2.0 content-management suite that combines optimized mobile experiences, integrated Web analytics, social-media collaboration, digital-asset management and campaign management, Rob Pinkerton, senior director of product marketing at Adobe, told eWEEK.
Moreover, the company's entrance in the WEM market marks another important milestone in Adobe's vision of delivering customer-centric solutions across organizations, Pinkerton said. The new WEM suite will help IT professionals and developers optimize digital channels to acquire new customers, gain customer insight and deliver personalized experiences across devices -- leading to better conversion rates and a superior brand experience, he said. Marketers can deliver localized and relevant content for targeted multi-channel campaigns.
"Marketing is kind of the last great business function in the enterprise to be automated," Pinkerton told eWEEK.
"The pressure is high for businesses to become more social, personalized and interactive while maintaining greater revenue at a lower cost," Rob Tarkoff, senior vice president and general manager of Digital Enterprise Solutions at Adobe, said in a statement. "This careful balancing act of effectiveness, improved customer experiences and multi-channel optimization can only be achieved through an end-to-end Web experience management solution. CQ5 from Adobe, combined with the capabilities of Adobe Online Marketing Suite, gives business leaders unrivaled intelligence and agility to bolster their company brand and incite greater customer loyalty."