Kindle Beats Out Harry Potter to Top Amazon's Best-Seller List
The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
Harry Potter was no match for the Kindle this Christmas. The third-generation of Amazon's Kindle e-reader knocked the top-selling Harry Potter and the Deathly Hallows (Book 7) from the top spot, making it the bestselling product in Amazon's history, the online retailer announced Dec. 27.
Over the 2010 holiday season, Amazon's top-selling items were the WiFi-enabled Kindle and the Kindle 3G. In the electronics category, the same two devices reigned, followed by the Apple iPod touch 8GB.
"We're grateful to the millions of customers who have made the all-new Kindle the bestselling product in the history of Amazon," Jeff Bezos, Amazon.com founder and CEO, said in a statement.
Bezos added -- seeming to imply that there is plenty of space in consumers' hearts, and wallets, for both the Kindle and the Apple iPad -- that a number of customers who bought Kindles also have tablets, and that they use the two for different activities. Basically: Do anything you want on an iPad, but please leave the e-books to Amazon.
"Customers report using their LCD tablets for games, movies, and Web browsing and their Kindles for reading sessions. They report preferring Kindle for reading because it weighs less, eliminates battery anxiety with its month-long battery life, and has the advanced paper-like Pearl e-ink display that reduces eye-strain, doesn't interfere with sleep patterns at bedtime, and works outside in direct sunlight." said Bezos. "Kindle's $139 price point is a key factor -- it's low enough that people don't have to choose."
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