Amazon Debuts Cloud Bulk Email Service
The New Reality for Customer Engagement
Amazon Web Services Jan. 25 launched a bulk e-mail service for businesses and developers, providing a messaging option for the cloud-computing provider's arsenal of Web-based services.
AWS intends Amazon SES (Amazon Simple Email Service) as an alternative to the thorny work of building a custom messaging platform or licensing an e-mail service from a third party.
The company will host Amazon SES on its servers and integrate it with its existing cloud-computing services. For example, customers of Amazon's EC2 (Elastic Cloud Computing) will be able to send e-mail from applications built and hosted on EC2.
Adam Selipsky, vice president of AWS, said sending large quantities of e-mail from Amazon EC2 addresses a popular request customers have had.
At first blush, Amazon SES would seem to be a rival solution to Web-based e-mail systems such as Google's Gmail, IBM's LotusLive Notes or Microsoft's Office 365.
However, business-knowledge workers use those services to provide personal communication between them and their colleagues.
For more, read the eWeek article: Amazon Launches Bulk E-Mail Service for the Cloud.
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