Apple CEO Unveils Company's Future Headquarters
The New Reality for Customer Engagement
Apple CEO Steve Jobs appeared at a Cupertino, Calif., City Council meeting to discuss plans for a larger headquarters.
Normally, a company executive explaining a need for more office space isn't exactly a newsworthy event. However, Jobs' celebrity status and the relative infrequency of his appearances, combined with a general interest in all things Apple, transformed the June 7 local-government meeting into national tech news.
"We would like to put [in] a new campus on that so we can stay in Cupertino," Jobs told the council, according to a video of the meeting posted on the blog Apple Insider. "We've hired some great architects to work with, some of the best in the world. We've come up with a design that puts 12,000 people in one building."
Apple's current Cupertino campus holds fewer than than 3,000 employees. A fourfold increase for the proposed building hints at Apple's long-term optimism about its market and prospects. As detailed in the architectural drawings Jobs showed the council, the new four-story structure will embrace many of the minimalist design cues that define Apple's retail stores, including heavy use of glass.
"It's a pretty amazing building," he said. "It's a little like a spaceship landed."
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