SMBs Look to Cloud Computing to Cut Costs, Improve Productivity
The New Reality for Customer Engagement
According to a report from Fonality, a provider of cloud-based, VoIP and Unified Communications (UC) solutions for small to medium-size businesses (SMBs), companies are looking to cloud computing to enhance productivity and increase their return on investment (ROI). The "2011 Small and Medium-Sized Business Communications Plans and Priorities" state-of-the-market report polled proficient professionals considered to be on the "leading edge" of technology adoption. Respondents emphasized that cloud-based business applications or AaaS (Anything as a Service) will be increasingly embraced to control costs, and ROI is a key factor in their decision-making.
The survey, conducted by Webtorials, focused on the communications needs of midmarket companies and found ROI of increased productivity from office communications is the most compelling factor in technology adoption, with 88 percent citing "maximizing working capital and/or cash flow" as a major factor in SMB technology decisions.
"Based on the results of this survey, it's clear that SMBs see the value of cloud-based solutions and are eager to benefit from a productivity and ROI perspective," said Fonality president and CEO Dean Mansfield. "Cloud-based communications tools in particular can be leveraged by companies to drive competitive differentiation while maximizing working capital."
For more, read the eWeek article: Businesses Looking to Cloud Computing to Enhance Productivity: Report.
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