3.7 Million Google Android Devices Activated Over Christmas
The New Reality for Customer Engagement
In a Dec. 28 tweet, Andy Rubin, senior vice president of mobile at Google, said, "There were 3.7M Android devices activated on 12/24 and 12/25."
Just over a week earlier, Rubin took to Twitter on Dec. 20 to say: "There are now over 700,000 Android devices activated every day."
That being the case, the Android activation figures for the holiday more than doubled those of a typical two-day period--amounting to 1.85 million activations per day over the holiday.
Meanwhile, Flurry Analytics, a big data analytics company that measures mobile application trends, released its own analysis of Android and iOS activations over the Christmas holiday. In a Dec. 27 post, Peter Ferago, vice president of engineering at Flurry Analytics, said, "On Christmas Day, activations jumped to more than 6.8 million, a 353% increase over the baseline. Compared with Christmas Day 2010, the previous single-day record, with 2.8 million device activations, Christmas 2011 grew by more than 140%."
The holiday season has been particularly good to Google this year, as the company's Google+ social networking service gained more than 62 million members as of Dec. 27. In fact, nearly one-fourth of those members joined in the month of December 2011, according to one market tracker.
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