Health Care Organizations Not Ready for Big Data Deluge
The New Reality for Customer Engagement
IT managers aren't prepared to handle the deluge of data in health care, Oracle revealed in its new report "From Overload to Impact: An Industry Scorecard on Big Data Business Challenges," released on July 17.
Of 333 U.S. and Canadian C-level executives from health care and 10 other industries, 77 percent of health care executives gave their organization a "C" or below for managing the "data deluge." For all industries, 60 percent of the executives assigned organizations a "C" or lower for managing the flood of data.
Following the Supreme Court's June 28 decision to uphold the Patient Protection and Affordable Care Act (ACA), known as "Obamacare," data volume will grow as providers form accountable care organizations (ACOs), according to Marc Perlman, global vice president of Oracle Healthcare.
"With the rise of ACOs , a greater focus on personalized medicine and the rollout of health care reform, data volumes will continue to grow," Perlman said in a statement.
Companies such as Dell, IBM and Oracle provide the IT infrastructure to store genomic data in the cloud used for drug discovery. This data will allow doctors to develop personalized medicine for patients.
"This report demonstrates the challenges that health care organizations face in managing their rapidly growing information stores and their approach to addressing this issue, including deploying industry-specific and analytical applications that help them glean insight and put timely information in the hands of line-of-business personnel when and where they need it," Perlman's statement said.
Of health care executives interviewed, 0 percent gave their organizations an "A" for data "preparedness," and only 8 percent of executives in all industries gave their companies an "A" for this category.
Health care organizations are accumulating 85 percent more data than two years ago, according to the C-level health care executives Oracle interviewed.
Of the data managed in all industries, 48 percent came from customer information, 34 percent from operations and 33 percent from and sales and marketing, according to the report.
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