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IBM Kicks Off 'Social Business' Initiative at Lotusphere 2011

By CIOinsight  |  Posted 01-31-2011 Print
As part of its Smarter Planet strategy, IBM is working to help busineses become more social.

ORLANDO, Fla. -- IBM is delivering its vision for the social business of the future today in the form of its new "Social Business" initiative.

At its Lotusphere 2011 conference here, IBM will give attendees a look at the "perfect storm" of factors working to bring the social business a reality. Social networking has had a profound effect on society, couple this with the explosion of mobile devices and new Cloud delivery models, a perfect storm of industry trends is merging that makes this the right time to move it from the hands of teens to business. Indeed, once viewed as a tool for students and teens to connect with one another, businesses are now looking for ways to adopt similar concepts to better connect their employees, partners and clients and to transform globally. And just as the internet changed the economics of information and business models, a new shift is occurring as the social networking phenomena shifts into global business.

With this is mind, IBM has announced a new initiative to help organizations bring social business to the broadest support for smart phones and through flexible cloud delivery models. With its Jan. 31 announcement, IBM is introducing new software and services that will help global organizations integrate social collaboration into their business processes to accelerate collaboration, deepen customer relationships, generate new ideas faster, and enable a more effective workforce.

In an interview with eWEEK, Jeff Schick, vice president of social software at IBM, said the adoption of social software is rapidly becoming a vital business tool, enabling organizations to transform virtually every part of their business operations from marketing, customer service and sales, to product development and human resources.

For more, read the eWeek article: IBM Launches Social Business Initiative.


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