Microsoft Setting Strict Rules for Windows Tablet Partners: Report
The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
Microsoft seems keen to keep its manufacturing partners on a tight leash when it comes to tablets, according to a new Wall Street Journal report.
That June 1 article, based on discussions with unnamed "people familiar with the matter," suggests that Microsoft wants five chip-makers to each pair with a single tablet manufacturer. The chip makers include Intel, Advanced Micro Devices, Nvidia, Texas Instruments and Qualcomm, who would eventually be allowed to expand beyond that single partner.
If confirmed, and if the various chip makers and manufacturers agree to that sort of setup, it would serve as yet another example of Microsoft's attempts to keep its mobile devices from fragmenting into a bewildering galaxy of different hardware and software options--something the company claims will ultimately harm its arch-rival Google's Android franchise.
Microsoft also learned some painful lessons in fragmentation from its experiences with Windows Mobile, its previous mobile-device franchise.
When it came to Windows Phone 7, its Windows Mobile replacement, Microsoft kept its hardware partners to a strict set of minimum hardware requirements, including a 5-megapixel camera and 1GHz processor. All Windows Phone devices also share a touch screen and three primary hardware buttons. With that foundation in place, some hardware manufacturers then decided on some additional hardware tweaks to make their devices stand out in the marketplace--for example, the Dell Venue Pro offers a physical QWERTY keyboard.
Those strict hardware requirements, coupled with Microsoft's determination to push out software updates to all devices on a regular basis, were likely meant to signal Redmond's determination to push back hard against Google Android and Apple's iOS, which currently rule the consumer mobile-device space.
Microsoft is prepping the next version of Windows to work on the tablet form-factor. In a speech to the Microsoft Developer Forum in Tokyo, CEO Steve Ballmer remarked that "Windows 8" would appear on "slates, tablets, PCs, a variety of different form factors." Microsoft later attempted to roll back his comments, characterizing them as "a misstatement."
For more, read the eWEEK article: Microsoft Tightening Reins on Windows Tablet Partners: Report.
IT Solutions Builder TOP IT RESOURCES TO MOVE YOUR BUSINESS FORWARD
Which topic are you interested in?
What is your company size?
What is your job title?
What is your job function?
Searching our resource database to find your matches...