RIM to Launch Software to Separate Work and Personal Data on BlackBerrys
The New Reality for Customer Engagement
BlackBerry smartphones and enterprise users were for some time an undisputed duo. But just as Research In Motion has gradually made inroads into the consumer market, popular consumer devices such as the Apple iPhone and Google Android -running smartphones have even more swiftly encroached on RIM's bread-and-butter market. RIM, however, has a new offering planned that officials believe will help them to better hold onto their corporate clientele.
In two months' time, RIM plans to introduce a software called BlackBerry Balance that will enable IT departments to securely separate a user's business-related e-mail, sent through the BlackBerry Enterprise Server (BES), from the user's personal social networking information and photographs, Reuters reported Jan. 23.
Jeff McDowell, RIM's senior vice president for business and platform marketing, described smartphones as being in the position of hosting conflicting "use cases": the user's personal life and work life.
"We just wanted to create an innovative solution that allows enterprises to manage the corporate data side while at the same time give their employees the freedom to use Facebook and browse the Web and get their Internet email at the same time," McDowell said in a Jan. 21 interview, according to Reuters.
For more, read the eWeek article: RIM BlackBerry Balance Software Will Separate Personal, Work Data: Report.
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