Research: Alignment's Execution Gap
The New Reality for Customer Engagement
If practice makes perfect, many of the executives we surveyed feel their companies have a long way to go. The practice of alignment involves planning and successfully executing all the tactics that combine to link technology with corporate strategy: the budget, how much is actually spent on what, the ongoing relationship between IT and the business units, and regularly measuring performance against strategic goals. So it came as a surpriseespecially during a period when spending is so tightthat just a tenth of respondents say their companies link their IT investments explicitly to corporate strategy, and that just 29 percent say their technology strategy is strongly linked to their company's budget.
The results are available in Adobe Acrobat PDF format. To download the free Adobe Acrobat Reader plug-in, click here.
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