C-Meter: August 2001
The New Reality for Customer Engagement
After a falling off in optimism about economic conditions among the CIOs we polled for the July issue, the August Confidence Meter shows something of a rebound. CIOs' confidence in the chances for a recovery in the overall economy in the next 90 days inched back up to 5.1 from 4.9, while their confidence in coming conditions for their own companies jumped from 6.0 to 6.6. The ever-cheerful hospitality/travel/entertainment industry was by far the most optimistic of the industry sectors, scoring 7.7 on their hopes for their own companies, 6.3 on their hopes for their own industry and, oddly, a below-average 4.7 on the economy as a whole. At the other end of the scale came the computer manufacturing sector, which rated the chance for a recovery for their own companies a dismal 5.6, an even worse 4.6 for their own industry and 4.9 for the economy as a whole.
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