The New Reality for Customer Engagement
How the survey was done: CIO Insight designed the CRM survey in partnership with Survey.com, a San Jose, Calif.-based supplier of online research services. The study was e-mailed to CIOs, chief technology officers and vice presidents of information technology and services gathered from a number of sources, including third-party lists and other Ziff Davis publications. The survey was posted on a password-protected Web site, and 434 people responded from May 2 to May 10.
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