dcsimg
 

Summary

By Terry Kirkpatrick  |  Posted 07-01-2001 Print Email

WEBINAR:
Live

The New Reality for Customer Engagement


Summary

At a time when the hype factor for Internet applications seems to run unabated despite the economic slowdown, the response to CRM among CIOs actually working with the technology appears tepid. Clearly, CRM is by no means free of the difficulties of any major IT project, and all too many CIOs appear unsure that CRM is paying off on all of their most important strategic objectives. There is considerable room for improvement.

Moreover, the increasing complexity of CRM-enabled environments, coupled with demands for increased functionality for new CRM systems, means that CIOs' continued satisfaction with their CRM projects is far from a given.



 

Submit a Comment

Loading Comments...
eWeek eWeek

Have the latest technology news and resources emailed to you everyday.

By submitting your information, you agree that cioinsight.com may send you cioinsight offers via email, phone and text message, as well as email offers about other products and services that cioinsight believes may be of interest to you. cioinsight will process your information in accordance with the Quinstreet Privacy Policy.

Click for a full list of Newsletterssubmit