The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
Conclusion 04: Customer Mobile Services
Customer mobility offerings, used by 38% of respondents, are typically used to gain access to basic data, such as news or customer information. Windows laptops and handheld devices are popular, as are Internet-enabled mobile phones.
The most popular mobile customer service offerings were remote access to account or customer-specific information (69%) and mobile applications that meet industry-specific needs (42%). The least common are services to help customers shop while in stores, offered by only 11%, and pushing ads and/or product data to customers, at 17%.
When it comes to remote wireless access, 54% support Palm OS handhelds and Internet-enabled mobile phones, while 53% support Windows laptops. This support can range from designing Web sites that simply enable customers to quickly download information to developing software for a specific device. Larger companies were more likely than their smaller counterparts to support remote wireless services such as pagers (58% vs. 32%) and mobile e-mail devices (53% vs. 39%).
IT Solutions Builder TOP IT RESOURCES TO MOVE YOUR BUSINESS FORWARD
Which topic are you interested in?
What is your company size?
What is your job title?
What is your job function?
Searching our resource database to find your matches...