The New Reality for Customer Engagement
Conclusion 05: Demand
While some IT executives look for extremely short time horizons for ROI on their projects, more than half will accept a maximum time horizon of two years or more. And expectations for the actual ROI delivered seem reasonable.
About a quarter of execs expect an ROI in a minimum of six months or less, though 23% don't use minimum periods to achieve ROI goals for IT investments. However, 62% will accept a maximum of two years or more before seeing ROI.
Respondents seem to have reasonable expectations for ROI. Only 25% of companies expect a 60% or higher return on their IT investments, and only 8% look for 100%.
More than three quarters of respondents either currently measure IT's contribution to strategic goals or plan to do so within the next year.
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