Tablets Rule: 2011 Emerging Technology Adoption Trends Study
The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
A little over a year after the introduction of the Apple iPad, nine out of every 10 organizations in North America with 50 or more employees are in some stage of adopting tablets for employee use. And three in 10 organizations are specifically in the testing or piloting stage--more than for any other new technology we asked about in the CIO Insight 2011 Emerging Technology Adoption Trends Study. (To download a PDF of the full report, with accompanying charts, click here.)
We know that, in a certain sense, tablets aren't exactly "emerging." Tablet PCs have been around for years, even if we only mark the introduction of the Microsoft Tablet PC platform as a starting point. But since the current definition of "tablet" refers to the form factor, operating system approach and connectivity model of the iPad--and since, in our survey, we were able to make this distinction clear--we're confident in being able to say that tablets represent one of the fastest-growing new technologies we've ever measured.
The CIO Insight 2011 Emerging Technology Adoption Trends Study was fielded from Sept. 6 to Oct. 7, 2011. A random selection from corporate parent Ziff Davis Enterprise's lists of readers and site visitors were invited by e-mail to participate in the online study. The survey was completed by 382 respondents involved in new technology acquisition in organizations with 50 or more employees; each respondent was asked which of 41 emerging technologies their organization is currently using, testing, or investigating, and what benefits they were expecting from this activity. The survey also asked about current use and experienced benefits of a smaller list of recently emergent but better-established technologies.
Unified communications (UC) is also surging this year--at last. In our 2010 study, roughly one out of four organizations with 50 or more employees showed no interest in UC. This year, that's dropped to only about one in six. Even more notable, the percent of respondents who are actively testing or piloting UC rose from 18 percent to 27 percent. What's interesting about this is that it clearly shows an acceleration in adoption of UC, both in the number of organizations using it and in the scale of their UC deployments.
The same can be said of IPv6 and location-based applications: current testing levels are historically high for both of these--though for completely different reasons, of course. IPv6 is a required evolution in the structure and functioning of the Internet that has essentially been put off as long as it can be at this point. So organizations are, by necessity, looking to begin deployments. The interest in location-based applications, on the other hand, is really the result of a maturing in our capacity to understand how much more can be done (beyond just providing maps or coupons) with the knowledge of where a worker or customer is. The disparate reasons for their emergence notwithstanding, IPv6 and location-based applications are two technologies that are likely to show accelerated adoption in the months and years to come.
Not so for private clouds, however, even though it ranks No. 3 on our most-emergent list this year. It achieves this position because its adoption rate is strong, with roughly as many respondents testing (25 percent) as currently using (24 percent) private clouds. But private clouds are probably past the accelerated growth stage at this point, as firms now understand the opportunity and benefits involved and are just extending their already aggressive approaches. With private clouds, what we see is strong--but not accelerated--growth.
Predictive analytics--an extension of the wave of business intelligence adoption that's been sweeping through the enterprise since mid-2010--is also a strong-but-steady emerging area. Improved and increased data sources and "mass-market" use of BI reporting, such as from Web analytics or marketing-automation applications, are creating a host of new opportunities for businesses. But, in point of fact, what we are seeing here is more a continuation of a high activity level rather than an increase in that activity.
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