Execs and Their Role in Digital Transformations
Company leaders acknowledge the significance of digital transformation, yet many aren’t taking an active role in its implementation because they lack confidence.
77% of survey respondents said digital transformation has emerged as a top strategic priority for their organization.
Increased competitive advantage: 48%, Improved customer engagement/satisfaction: 45%, Achievement of company performance goals: 44%, Expected ROI on digital transformation investments: 36%, Ability to demonstrate success quickly: 31%
75% of survey respondents said their company met its digital transformation objectives last year, and 69% said it will do so this year.
Increased revenue: 40%, Improved customer satisfaction: 34%, A more seamless customer experience: 33%, Greater customer engagement: 27%
Only 38% of survey respondents consider internal process optimization as a digital transformation objective.
Just 14% cited the improvement of employee engagement as a digital transformation objective.
61% said their company needs to make significant changes to meet its digital transformation objectives.
With regard to these changes, 40% said increased sponsorship and oversight on the part of senior leadership is needed, while 39% cited the establishment of an effective organizational and governance model for a digital transformation.
Big data/analytics: 58%, Mobile computing: 36%, Software as a Service (SaaS): 29%, Infrastructure as a Service (IaaS): 26%, Electronic payments/settlement: 21%
96% of survey respondents said the pace of change as impacted by digital transformation is accelerating, with 62% indicating it’s accelerating “significantly.”