Execs and Their Role in Digital Transformations

Execs and Their Role in Digital Transformations

Company leaders acknowledge the significance of digital transformation, yet many aren’t taking an active role in its implementation because they lack confidence.

77% of survey respondents said digital transformation has emerged as a top strategic priority for their organization.

Increased competitive advantage: 48%, Improved customer engagement/satisfaction: 45%, Achievement of company performance goals: 44%, Expected ROI on digital transformation investments: 36%, Ability to demonstrate success quickly: 31%

75% of survey respondents said their company met its digital transformation objectives last year, and 69% said it will do so this year.

Increased revenue: 40%, Improved customer satisfaction: 34%, A more seamless customer experience: 33%, Greater customer engagement: 27%

Only 38% of survey respondents consider internal process optimization as a digital transformation objective.

Just 14% cited the improvement of employee engagement as a digital transformation objective.

61% said their company needs to make significant changes to meet its digital transformation objectives.

With regard to these changes, 40% said increased sponsorship and oversight on the part of senior leadership is needed, while 39% cited the establishment of an effective organizational and governance model for a digital transformation.

Big data/analytics: 58%, Mobile computing: 36%, Software as a Service (SaaS): 29%, Infrastructure as a Service (IaaS): 26%, Electronic payments/settlement: 21%

96% of survey respondents said the pace of change as impacted by digital transformation is accelerating, with 62% indicating it’s accelerating “significantly.”