How Online Recruitment Fails the Mobility Test
How Online Recruitment Fails the Mobility Test
The Web Design Isn’t Responsive
The mobile recruitment experience must amount to more than simply an extension of the desktop one. Without responsive Web design, for instance, job seekers will abandon an app if they constantly have to “zoom” in and out.
Everything Takes Too Long
Mobile users won’t type out the same sort of extensive responses that they would on a desktop. By creating an experience that’s mini-keyboard friendly, organizations increase their application response conversion rate.
Requisitions Aren’t Optimized for SEO
Google now uses mobile-friendliness as a ranking signal. If companies fail to optimize this aspect of their recruitment presence, candidates won’t find their openings on the results page.
Response Options Are Too Limited
Some sites don’t even allow for application submissions via mobile devices, forcing job seekers to enter their emails and apply later when they’re on a standard computer–which reduces the chances they’ll complete the process.
The Application Process Doesn’t Flow to Social Media
Position prospects post their digital resumes on LinkedIn, so online applications must connect directly to the social network. This way, mobile candidates won’t need to type out resume information.
The ‘Upload Resume’ Button Doesn’t Work on Mobile
Think of how frustrated users get when they go through an entire application only to get an error message when they attempt to upload their resume. Today’s talent expects to be able to do so from their device’s Dropbox or Google Drive apps.
There Are Too Many Questions on Every Page
You can’t expect candidates to fill out 20 or 30 fields on a single page. They’ll conclude that they’re not making enough progress, and seek employment elsewhere.
The Search Function Isn’t Predictive Enough
Would-be employees expect career sites to command Amazon-like capabilities, enabling them to search through positions, see suggested searches and readily narrow down to a short list of opportunities.
There’s a Failure to Tap Into a Device’s Native Functionality
Career sites should know where an applicant is, for example, so search results favor listings based in geographic areas which are close by.
There’s No Finish-Later Option
Allow users to return and finish an application at a later time, because they’re likely to need to take a call or reply to a text while filling out information. Let them create a profile they can save as they go along.
