How the Cloud Provides an Extra Business Edge

How the Cloud Provides an Extra Business Edge

Extra EdgeExtra Edge

81% of cloud-based software users surveyed said the cloud provides them with a competitive advantage over rivals.

Leveraged AssetLeveraged Asset

51% of senior execs are leveraging the cloud to access elements of their business management software, especially tools providing CRM and e-commerce.

Market ShakeupMarket Shakeup

46% said new, disruptive competitors are motivating their organization to transform, as six out of 10 said they’ve had such a competitor emerge in their industry in the past five years.


37% of the executives surveyed said digitalization is creating an urgency to implement organizational change.

Fresh IdeasFresh Ideas

24% of the respondents cite new business models as a major driver for change.

Offline EffortOffline Effort

22% said their company doesn’t sell online to customers, but plans to do so in the future.

Switching ChannelsSwitching Channels

31% expect to change their distribution channels within the next 12 months, and 50% of these execs said they’re likely to sell directly to end users.

How Nations Rank in Viewing the Cloud as a Business OpportunityHow Nations Rank in Viewing the Cloud as a Business Opportunity

The U.K.: 68%, The U.S.: 62%, Japan: 59%, Australia: 48%

Dennis McCafferty
Dennis McCafferty
Dennis McCafferty is a contributor to CIO Insight. He covers topics such as IT leadership, IT strategy, collaboration, and IT for businesses.

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