ORLANDO, Fla. — IBM is delivering its vision for the
social business of the future today in the form of its new "Social Business"
initiative.
At its Lotusphere
2011 conference here, IBM will give
attendees a look at the "perfect storm" of factors working to bring the social
business a reality. Social networking has had a profound effect on society,
couple this with the explosion of mobile devices and new Cloud delivery models,
a perfect storm of industry trends is merging that makes this the right time to
move it from the hands of teens to business. Indeed, once viewed as a tool for
students and teens to connect with one another, businesses are now looking for
ways to adopt similar concepts to better connect their employees, partners and
clients and to transform globally. And just as the internet changed the
economics of information and business models, a new shift is occurring as the
social networking phenomena shifts into global business.
With
this is mind, IBM has announced a new
initiative to help organizations bring social business to the broadest support
for smart phones and through flexible cloud delivery
models. With its Jan. 31 announcement, IBM
is introducing new software and services that will help global organizations
integrate social collaboration into their business processes to accelerate
collaboration, deepen customer relationships, generate new ideas faster, and
enable a more effective workforce.
In an interview with eWEEK, Jeff Schick, vice president of social software at IBM,
said the adoption of social software is rapidly becoming a vital business tool,
enabling organizations to transform virtually every part of their business
operations from marketing, customer service and sales, to product development
and human resources.
For more, read the eWeek article: IBM Launches Social Business Initiative.