LinkedIn Launches Social News Network for Professionals

Seizing on the

idea that professionals want to keep abreast of news in their businesses,

LinkedIn March 10 launched a social news service that funnels relevant news

users are sharing via the professional social network and Twitter.

LinkedIn Today

aggregates news shared by LinkedIn members’ colleagues and other connections,

top stories from a certain industry or field in which a member works or has

indicated interest, and finally, trending news across several market sectors.

The move comes

six weeks after LinkedIn filed for an initial public offering, aimed at

raising at least $175 million in stock.

LinkedIn,

which has 90 million users, makes money from advertising, premium subscriptions

and software services professional recruiters use to hire new employees.

LinkedIn Today is designed to boost user engagement, ensuring more ads are

surfaced in front of the site’s users.

LinkedIn Today’s recommendation algorithm gleans

content from user profiles, as well as what connections users are following.

The news stories are rendered on LinkedIn users’ front page, similar to the

way news content appears on Yahoo and other news portals.

For more, read the eWEEK article: LinkedIn Today Serves Social News to Professionals.

CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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