Seizing on the
idea that professionals want to keep abreast of news in their businesses,
LinkedIn March 10 launched a social news service that funnels relevant news
users are sharing via the professional social network and Twitter.
aggregates news shared by LinkedIn members’ colleagues and other connections,
top stories from a certain industry or field in which a member works or has
indicated interest, and finally, trending news across several market sectors.
The move comes
six weeks after LinkedIn filed for an initial public offering, aimed at
raising at least $175 million in stock.
LinkedIn,
which has 90 million users, makes money from advertising, premium subscriptions
and software services professional recruiters use to hire new employees.
LinkedIn Today is designed to boost user engagement, ensuring more ads are
surfaced in front of the site’s users.
LinkedIn Today’s recommendation algorithm gleans
content from user profiles, as well as what connections users are following.
The news stories are rendered on LinkedIn users’ front page, similar to the
way news content appears on Yahoo and other news portals.
For more, read the eWEEK article: LinkedIn Today Serves Social News to Professionals.