Procter and Gamble CIO Shares Outlook for 2011

The Great Recession has been jolting companies around the world. Budgets are reduced, employees have experienced layoffs, and the average person still goes to work each day not knowing whether or not their job will still be waiting for them. The past few years have been particularly tough for CIOs. Like so many other top-level executives, you’ve been forced to cut those budgets and layoff those people. And all the while, your CEO has been expecting at least the same level, if not even more, productivity from your staff.

In order to be successful, CIOs have had to change their strategies, and this will become even more important in 2011. With less money to go around, every element of an operation is expected to turn a profit and add value to the company.

"We don’t just offer IT, but information that delivers useful systems for the entire company," says Procter and Gamble CIO Filippo Passerini in a recent interview with CIO Insight. "We want [the IT component] to become change agents for Procter and Gamble and transform the way business is done."

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