How Custom Tech Boosts Sales Team Performance
Companies are spending billions of dollars on digital sales tools, yet the majority of surveyed sales teams aren’t taking full advantage of these investments.
Global 2000 firms spend $2.4 trillion a year on digital sales channels and services.
80% of companies have adopted a core customer relationship management (CRM) system, with most of them deploying these tools throughout all entire sales processes.
83% of survey respondents said they use digital tools for “configuration, price and quote” (a.k.a. CPQ).
81% rely upon digital tools to identify new sales leads.
80% depend upon these tools to generate proposals.
Just 15% describe their sales tools as “very effective,” and only 13% said they are taking advantage of the full capabilities of these tools.
55% view these tools as more of an obstacle to success than a facilitator of it.
59% said they have to use too many sales tools.
58% feel that digital tools are used more to monitor performance, rather than to improve performance.
56% said digital tools are not customized to their needs.