How IT Drives Innovation in Customer Content

How IT Drives Innovation in Customer Content

How IT Drives Innovation in Customer ContentHow IT Drives Innovation in Customer Content

Innovative companies have refined a tech strategy that enables content creation, distribution and measurement as part of their enterprise content management strategy.

Big ReachBig Reach

94% of execs say delivering personalization in content is “critical” or “important” in reaching customers.

Personal Touch, Part IPersonal Touch, Part I

57% say their organizations deliver personalized, one-on-one content for customers through mobile apps, while 44% do so through mobile text.

Personal Touch, Part IIPersonal Touch, Part II

56% say their companies deliver personalized, one-on-one content for customers via social media, and 53% do so through email.

Individualized IntelIndividualized Intel

58% say the building of strong data collection and analytics helps them develop personalization capabilities.

Production PushProduction Push

48% say faster content creation/distribution helps them build personalization capabilities.

Minor ConcernsMinor Concerns

Only 24% of execs at companies considered “trailblazers” in content say fragmented tech infrastructures create hurdles in sourcing and producing relevant content to support targeted digital engagement channels, and just 23% say the same about the current state of IT-marketing collaboration.

Tech-EnabledTech-Enabled

68% of execs at trailblazers have come up with a tech strategy to enable content creation, distribution and measurement as part of their enterprise content management strategy, compared to 23% execs at nomads who say their company has done this.

Installment PlanInstallment Plan

45% of execs at trailblazers have developed a roadmap for sequencing tech investments as part of their enterprise content management strategy, as opposed to only 23% of those at nomads who say their companies do this.

Reliable RelationsReliable Relations

42% of those at trailblazers say their organization uses a consistent approach for engaging content tech vendors, but only 23% of those at nomads do.

Top Growth Priorities for TrailblazersTop Growth Priorities for Trailblazers

Brand development: 57%, Customer engagement: 47%, Loyalty: 34%, Sales conversions: 28%, Lead generation and nurturing: 27%

Responsible PartiesResponsible Parties

31% of execs at trailblazer companies say their chief marketing officer manages content in their organization, while 27% say this is handed off to an individual on the marketing team. Only 17% have established a dedicated center of excellence for this.

CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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