How Tech Can Boost Sales Team Performance

How Tech Can Boost Sales Team Performance

How Tech Can Boost Sales Team PerformanceHow Tech Can Boost Sales Team Performance

Companies are spending trillions of dollars on digital sales tools, yet the majority of surveyed sales teams aren’t taking full advantage of these investments.

Big BudgetBig Budget

Global 2000 firms spend $2.4 trillion a year on digital sales channels and services.

Wide DeploymentWide Deployment

80% of companies have adopted a core customer relationship management (CRM) system, with most of them deploying these tools throughout all entire sales processes.

Tech TemplateTech Template

83% of survey respondents said they use digital tools for “configuration, price and quote” (a.k.a. CPQ).

Finders KeepersFinders Keepers

81% rely upon digital tools to identify new sales leads.

Better BidsBetter Bids

80% depend upon these tools to generate proposals.

Done DealDone Deal

77% use digital tools to capture signatures to close a sale.

Poor ReceptionPoor Reception

Just 15% describe their sales tools as “very effective,” and only 13% said they are taking advantage of the full capabilities of these tools.

Stumbling BlockStumbling Block

55% view these tools as more of an obstacle to success than a facilitator of it.


59% said they have to use too many sales tools.

Big BrotherBig Brother

58% feel that digital tools are used more to monitor performance, rather than to improve performance.

Bad FitBad Fit

56% said digital tools are not customized to their needs.

Dennis McCafferty
Dennis McCafferty
Dennis McCafferty is a contributor to CIO Insight. He covers topics such as IT leadership, IT strategy, collaboration, and IT for businesses.

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