Nielsen Says People Spent 22% of Their Time on Social Networks

Nielsen said Internet users all over the world spent 22 percent of their time on social networks such as Facebook, YouTube, Twitter and other such Websites in April. The research firm found social network or blog sites are visited by three-quarters of consumers who visit the Web. This bodes well for advertisers and the free social networks trying to make money from their users’ rampant use of their walled gardens to trade and share links, photos, videos and other information.

The research firm found social network or blog sites are visited by three-quarters of consumers who visit the Web. Moreover, the average visitor spent almost 6 hours on these social Websites in April 2010 compared to 3 hours, 31 minutes during April 2009.

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CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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