Digital Projects Face Critical Tipping Point

Digital Projects Face Critical Tipping Point

Expansion AgentExpansion Agent

More than one-third of execs expect that at least 15% of their company growth in the next three years will be driven by digital.

Digital DriversDigital Drivers

More than three-quarters say the intent behind digital strategies is to either build a competitive advantage in existing business efforts or to create new business and tap new profit pools.

Top Digital Strategic PrioritiesTop Digital Strategic Priorities

Engagement of customers: 69%, Innovation of products, operating model or business model: 64%, Enhancement of big data and advanced analytics capabilities: 45%, Engagement of employees, suppliers or business partners: 44%, Improvement of customer life-cycle management: 40%

Rising ProfileRising Profile

69% of CIOs are providing support or involvement in digital-business programs, up from 59% two years ago.

Leadership TiesLeadership Ties

61% of CEOs are providing such support or involvement, whereas only 46% of CEOs do so in 2012.

Steady PresenceSteady Presence

61% of chief marketing officers are supporting or getting involved with these efforts, up only slightly over 59% in 2012.

Missing IngredientMissing Ingredient

Less than 40% say their company has accountability measures in place for digital initiatives, either through targets, incentives or a designated ownership of these programs.

Unrecognized PotentialUnrecognized Potential

Only 7% say their organization understands the exact value which digital efforts can produce.

Biggest Challenges for Digital ProgramsBiggest Challenges for Digital Programs

Difficulties in finding talent: 28%, An organizational structure which isn’t designed for digital: 22%, Inflexible business processes: 19%, A lack of quality data to make informed business decisions: 18%, An inability to adopt the needed experimentation mindset: 17%

Top Digital Talent Hiring NeedsTop Digital Talent Hiring Needs

Analytics and data sciences: 44%, Mobile and online development: 40%, Project and program management: 28%, Cloud and distributed computing: 23%, Joint business and IT expertise: 18%

Dennis McCafferty
Dennis McCafferty
Dennis McCafferty is a contributor to CIO Insight. He covers topics such as IT leadership, IT strategy, collaboration, and IT for businesses.

Get the Free Newsletter!

Subscribe to Daily Tech Insider for top news, trends, and analysis.

Latest Articles