How Digital Innovation Hones Competitive Advantage
How Digital Innovation Hones Competitive Advantage
Businesses cannot move forward without focused digital and mobile strategies, and those with more advanced deployments are jumping ahead of competitors.
Work in Progress
Just 21% of execs consider their enterprise to be “highly advanced” in digital, but 44% said their enterprise will be highly advanced in three years.
Digital Dollars
33% said their organization derives at least 15% of its revenues from digital channels, and 62% said this will be the case in three years.
Moving Target
47% said at least 11% of their workforce is working through mobile devices, and 71% said this will be the case in three years.
Stand-Alone Effort
Just 25% said their digital initiatives are “highly integrated’ with existing efforts.
Going to Market
89% of execs at high-performing digital companies said their organization is creating digital-based product lines, compared to just 20% of execs at businesses considered in the early/exploratory stages of digital.
New Profit Path
82% of execs at high-performing digital companies said their organization is altering or creating new revenue models, as opposed to only 51% of those at businesses in the early/exploratory stages of digital.
Tuned In
77% of execs at high-performing digital organizations said their company is developing or supporting digital channels, compared to just 10% of those at enterprises in the early/exploratory stages of digital.
Most Popular Tech Investments Among High-Performing Digital Companies
Collaborative tools: 57%, Data analytics of customers and markets: 59%, Data analytics for internet of things: 55%, Data analytics of internal operations: 52%, Cloud services (both internal and external): 52%
Top Competitive Advantages of Digital Initiatives
Gaining new customers: 29%, Increasing revenues: 29%, Boosting customer satisfaction: 27%
Most Important Requirements of Digital Experience
Highly secure and compliant apps/experiences: 77%, Simple/easy to navigate apps/experiences: 73%, Apps/experiences that produce direct, measurable business results: 68%
