How Digital Innovation Hones Competitive Advantage
Businesses cannot move forward without focused digital and mobile strategies, and those with more advanced deployments are jumping ahead of competitors.
Just 21% of execs consider their enterprise to be “highly advanced” in digital, but 44% said their enterprise will be highly advanced in three years.
33% said their organization derives at least 15% of its revenues from digital channels, and 62% said this will be the case in three years.
47% said at least 11% of their workforce is working through mobile devices, and 71% said this will be the case in three years.
Just 25% said their digital initiatives are “highly integrated’ with existing efforts.
89% of execs at high-performing digital companies said their organization is creating digital-based product lines, compared to just 20% of execs at businesses considered in the early/exploratory stages of digital.
82% of execs at high-performing digital companies said their organization is altering or creating new revenue models, as opposed to only 51% of those at businesses in the early/exploratory stages of digital.
77% of execs at high-performing digital organizations said their company is developing or supporting digital channels, compared to just 10% of those at enterprises in the early/exploratory stages of digital.
Collaborative tools: 57%, Data analytics of customers and markets: 59%, Data analytics for internet of things: 55%, Data analytics of internal operations: 52%, Cloud services (both internal and external): 52%
Gaining new customers: 29%, Increasing revenues: 29%, Boosting customer satisfaction: 27%
Highly secure and compliant apps/experiences: 77%, Simple/easy to navigate apps/experiences: 73%, Apps/experiences that produce direct, measurable business results: 68%