How Digital Innovation Hones Competitive Advantage

How Digital Innovation Hones Competitive Advantage

Businesses cannot move forward without focused digital and mobile strategies, and those with more advanced deployments are jumping ahead of competitors.

Just 21% of execs consider their enterprise to be “highly advanced” in digital, but 44% said their enterprise will be highly advanced in three years.

33% said their organization derives at least 15% of its revenues from digital channels, and 62% said this will be the case in three years.

47% said at least 11% of their workforce is working through mobile devices, and 71% said this will be the case in three years.

Just 25% said their digital initiatives are “highly integrated’ with existing efforts.

89% of execs at high-performing digital companies said their organization is creating digital-based product lines, compared to just 20% of execs at businesses considered in the early/exploratory stages of digital.

82% of execs at high-performing digital companies said their organization is altering or creating new revenue models, as opposed to only 51% of those at businesses in the early/exploratory stages of digital.

77% of execs at high-performing digital organizations said their company is developing or supporting digital channels, compared to just 10% of those at enterprises in the early/exploratory stages of digital.

Collaborative tools: 57%, Data analytics of customers and markets: 59%, Data analytics for internet of things: 55%, Data analytics of internal operations: 52%, Cloud services (both internal and external): 52%

Gaining new customers: 29%, Increasing revenues: 29%, Boosting customer satisfaction: 27%

Highly secure and compliant apps/experiences: 77%, Simple/easy to navigate apps/experiences: 73%, Apps/experiences that produce direct, measurable business results: 68%