How High Performers Pursue Digital Innovation
Nearly one-third of surveyed C-level execs said a lack of internal talent for digital projects is a top challenge in meeting digital program priorities.
71% of surveyed C-level execs expect digital initiatives to increase top-line revenues over the next three years, and 64% say these efforts will boost profit margins.
Digital engagement of customers: 26%. Digital innovation: 23%. Automation/business processes improvement: 21%
CEOs: 46%, CIOs: 35%, CMOs: 32%, Business-unit heads: 23%, CFOs: 19%
31% of C-level execs say a lack of internal leadership/talent made available for digital projects represents a top challenge in meeting digital program priorities, while 25% cite an absence of both data and an understanding of how digital trends affect industry and organizational competitiveness.
25% say the inability to keep pace with the faster speed of business due to digital creates a top challenge in achieving digital program priorities, while the same percentage cite the failure to adopt an experimentation mindset.
53% of C-level execs at high-performing organizations say their company now reviews its portfolio for digital-related opportunities and challenges more frequently than it did three years ago, compared to 35% of all other respondents who say they do this.
51% of C-level execs at high-performing organizations indicate that they’ve made significant changes to the risk profile and time horizon of their business portfolio in response to digital trends over the past three years, as opposed to just 21% of all other survey participants who say their company did this.
48% of C-level execs at high-performing organizations say appealing levels of culture, energy and morale among digital employees helps them attract and retain these workers, compared to 32% of other respondents who say this is the case.
47% of C-level execs at high-performing organizations say the “cutting edge/exciting” nature of their company’s digital work enables them to recruit and retain these employees, as opposed to 27% of all other respondents who claim this.
31% of C-level execs at high-performing organizations credit their “strong, well-connected” digital leadership team for its success in attracting and keeping these employees, compared to 23% of all other respondents who say this.