Kindle Beats Out Harry Potter to Top Amazon’s Best-Seller List

Harry Potter was no match for the Kindle this Christmas. The third-generation

of Amazon’s Kindle e-reader knocked the top-selling Harry Potter and the Deathly Hallows (Book 7) from the top spot,

making it the bestselling product in Amazon’s history, the online retailer

announced Dec. 27.

Over the 2010 holiday season, Amazon’s top-selling items were the

WiFi-enabled Kindle and the Kindle 3G. In the electronics category, the same

two devices reigned, followed by the Apple iPod touch 8GB.

“We’re grateful to the millions of customers who have made the all-new

Kindle the bestselling product in the history of Amazon,” Jeff Bezos,

Amazon.com founder and CEO, said in a statement.

Bezos added — seeming to imply that there is plenty of space in consumers’

hearts, and wallets, for both the Kindle and the Apple iPad — that a number of

customers who bought Kindles also have tablets, and that they use the two for

different activities. Basically: Do anything you want on an iPad, but please

leave the e-books to Amazon.

“Customers report using their LCD tablets for games, movies, and Web

browsing and their Kindles for reading sessions. They report preferring Kindle

for reading because it weighs less, eliminates battery anxiety with its

month-long battery life, and has the advanced paper-like Pearl e-ink display that

reduces eye-strain, doesn’t interfere with sleep patterns at bedtime, and works

outside in direct sunlight.” said Bezos. “Kindle’s $139 price

point is a key factor — it’s low enough that people don’t have to choose.”

For more, read the eWeek article: Amazon Kindle Knocks Out Harry Potter to Become Best-Selling Product Ever.

CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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