Rim Talks Up Its Playbook’s Capabilities Before CES

Research In Motion continues to position its upcoming

PlayBook as more capable than the Apple iPad of providing users with a full

Web-browsing experience. A new RIM blog post

and video hints at how the BlackBerry maker will eventually market its tablet.

The PlayBook will almost certainly be on display during this week’s Consumer

Electronics Show in Las Vegas, although its actual release date remains


RIM is depending on the PlayBook to make a splash in the

burgeoning tablet market, and perhaps reinvigorate the company’s fortunes in

the mobile space. Although the company’s BlackBerry franchise has long been a

stalwart for business users, aggressive smartphone pushes by both Apple and

Google have steadily eroded its market-share in the United

States over the past few quarters. The PlayBook would not only expand

RIM’s ecosystem in an entirely new direction, but potentially reinvigorate a

brand that, despite robust sales and profits, is perceived by some as

increasingly outdated.

“When we posted the BlackBerry PlayBook vs. iPad comparison

video, many Inside BlackBerry readers posted comments suggesting a variety of

different Websites they’d like to see on the BlackBerry PlayBook tablet,” reads a

Jan. 4 posting on Inside BlackBerry, RIM’s official BlackBerry blog. “We

took that to heart in our new video.”

For more, read the eWeek article: RIM Touts PlayBook Capabilities Ahead of CES.

CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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