Research In Motion continues to position its upcoming
PlayBook as more capable than the Apple iPad of providing users with a full
Web-browsing experience. A new RIM blog post
and video hints at how the BlackBerry maker will eventually market its tablet.
The PlayBook will almost certainly be on display during this week’s Consumer
Electronics Show in Las Vegas, although its actual release date remains
unknown.
RIM is depending on the PlayBook to make a splash in the
burgeoning tablet market, and perhaps reinvigorate the company’s fortunes in
the mobile space. Although the company’s BlackBerry franchise has long been a
stalwart for business users, aggressive smartphone pushes by both Apple and
Google have steadily eroded its market-share in the United
States over the past few quarters. The PlayBook would not only expand
RIM’s ecosystem in an entirely new direction, but potentially reinvigorate a
brand that, despite robust sales and profits, is perceived by some as
increasingly outdated.
“When we posted the BlackBerry PlayBook vs. iPad comparison
video, many Inside BlackBerry readers posted comments suggesting a variety of
different Websites they’d like to see on the BlackBerry PlayBook tablet,” reads a
Jan. 4 posting on Inside BlackBerry, RIM’s official BlackBerry blog. “We
took that to heart in our new video.”
For more, read the eWeek article: RIM Touts PlayBook Capabilities Ahead of CES.
