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How to Market Yourself With a Winning Résumé

 
 
By Dennis McCafferty  |  Posted 12-08-2016
 
 
 
 
 
 
 
 
 
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    How to Market Yourself With a Winning Résumé
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    How to Market Yourself With a Winning Résumé

    Do you think you don't have to revise your résumé because you like your current job? Career experts recommend that you review your résumé at least once a year.
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    Lead With Your Achievements Early
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    Lead With Your Achievements Early

    Make sure your summary and employment section focuses on what you accomplished, rather than the job titles you had.
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    Tighten, Tighten, Then Tighten Some More
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    Tighten, Tighten, Then Tighten Some More

    Tap into your inner Hemingway and shorten paragraphs and sentences, so there's lots of "meat" and little "fat."
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    Make the Most of Prime Real Estate
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    Make the Most of Prime Real Estate

    In any résumé, the make-or-break section is the top third of the page, so make sure you put your most compelling information there.
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    Make Your Résumé Easy to Process
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    Make Your Résumé Easy to Process

    Don't cram content into multiple, information-dense, multi-lined paragraphs with no white space. Instead, use tidy bullets and sectioned-off information blocks.
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    Don't Dwell on Your Years of Experience
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    Don't Dwell on Your Years of Experience

    Don't fixate on how long you did something; describe how well you did it. "Reduced operating expenses by 25% on legacy replacement project" is better than "Served as CIO for five years."
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    Customize for Your Audience
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    Customize for Your Audience

    For example, if you're submitting a résumé as part of an awards package for yourself, you'll need to brag about you. If you're submitting one as part of a team awards submission, you should focus on "we" rather than "I."
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    Align With Your Online Persona
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    Align With Your Online Persona

    Craft your résumé so that the sections, wording and key phrases are consistent with your Twitter, LinkedIn and Facebook pages.
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    Recycle Freely
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    Recycle Freely

    Once you've perfected the résumé, you can use it as a template to create other executive materials, such as online bios and "About the Author" information.
 

Are you one of the many executives who haven't looked at their résumé in months … or years? Do you think it's not necessary because you're secure and happy with your current company and feel that revising your résumé would be a waste of time? Well, you may want to reassess your thinking, because career experts recommend that you review your résumé at least once a year. After all, résumés are often submitted as part of consideration for award nominations, guest bylines, speaking events at industry conference and partnership opportunities. It would also help to have a strong résumé in case your organization gets involved in a merger or acquisition. To this end, we've come up with the following best practices for résumés, which is adapted from an article by Lisa Rangel, titled "9 Executive Résumé Trends for 2017." Founder of ResumeCheatSheet.com, Rangel is an executive résumé writer and official LinkedIn moderator at Chameleonresumes.com. Career Toolkit recently named her as one of the top 28 résumé writers.

 
 
 
 
 
Dennis McCafferty is a freelance writer for Baseline Magazine.

 
 
 
 
 
 

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