Digital Projects Face Critical Tipping Point

By Dennis McCafferty  |  Posted 07-09-2014 Email

CIOs and other top executives are transitioning their digital strategies from revving up mode to active enterprise deployment, according to a new survey from McKinsey & Company. The report, titled "The Digital Tipping Point," indicates that the majority of CIOs, CEOs and CMOs are now involved with digital projects. And a significant number of executives feel that digital will play a prime role in driving organizational growth for the next several years. However, there are a number of obstacles to clear to fully exploit the potential of digital projects: A minority of execs says their company has accountability measures, such as targets and incentives, in place for digitalization. Very few feel that their organization understands the exact value which digital efforts can deliver. In addition, "organizational challenges and a dearth of talent are common," according to the report, "significant hurdles that prevent companies from scaling up their digital efforts or seeing clear returns on their investments." An estimated 850 executives participated in the research. For more about the survey, click here.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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