How ‘Digital Winners’ Become Market Leaders

 
 
By Dennis McCafferty  |  Posted 09-09-2016 Email
 
 
 
 
 
 
 
 
 
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    How ‘Digital Winners’ Become Market Leaders
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    How ‘Digital Winners’ Become Market Leaders

    Measuring up to the demands of the digital economy is no simple task, yet companies that become “digital winners” are more likely to become market leaders.
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    Informed Choice
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    Informed Choice

    75% of survey respondents at digital winners said their organization's decisions are data-driven, compared to 58% of those at other companies who said this is the case.
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    Cash Flow
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    Cash Flow

    76% of respondents at digital winners said their company has strong revenue and profit growth, compared to 55% of those at other organizations who claim the same.
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    Clear Connection
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    Clear Connection

    75% of those at digital winners said their organization maps decisions directly to company strategies, but only 53% of respondents at other companies said they do this.
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    Timely Decisions
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    Timely Decisions

    63% of those at digital winners said their company's decisions are made in real-time, compared to just 46% of respondents at other organizations who claim the same.
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    Open Book
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    Open Book

    58% of respondents at digital winners said their organization's decisions are made transparent to the people affected by them, but only 44% of those at other companies said this happens where they work.
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    Happy Campers
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    Happy Campers

    87% of those at digital winners have satisfied employees, as opposed to 63% of respondents at other companies.
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    Ready Access
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    Ready Access

    75% of respondents at digital winners said their leadership makes regular contact with employees, but just 46% of those at other companies said this happens at work.
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    Upward Mobility
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    Upward Mobility

    81% of those at digital winners said highly talented people can advance quickly at their organization, but only 63% of respondents at other companies claim the same.
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    Staying Put
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    Staying Put

    75% of respondents at digital winners have employees who are likely to stay in their jobs if given a chance to leave, but only 54% of those at other organizations said this about their employees.
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    Inclusive Atmosphere
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    Inclusive Atmosphere

    66% of those at digital winners said their company recognizes diversity's positive impact on corporate culture, compared to 47% of respondents at other companies who said their organization does this.
 

In an era when IT transformations distinguish market leaders, only 16% of today's companies can be described as "digital winners," according to a recent survey from SAP. The resulting "Leaders 2020" report defines digital winners as organizations that embrace digital tech; streamline decision-making through data; offer the latest tech to all employees; and focus on transformational readiness and the strategic use of IT, among other qualities. The benefits extend far beyond strictly "tech stuff," as digital winners enjoy stronger revenue and profits while more effectively mapping decisions to strategies. They also are highly likely to make those decisions in real-time, while maintaining a highly engaged—and loyal—workforce. Unfortunately, the vast majority of businesses are falling far short of these outcomes. "In the emerging digital economy, rapid change is a constant, as knowledge work matures into digital work, and decisions are driven by data and made in real-time," according to the report. "But most companies are falling short on these fronts. We asked executives to rate themselves on a long list of skills related to digital transformation, and found that many are not measuring up to the demands of the digital economy. Their employees are even less impressed with management." More than 2,050 global executives and 2,050 employees took part in the research, which was conducted by Oxford Economics.

 
 
 
 
 
Dennis McCafferty is a freelance writer for Baseline Magazine.

 
 
 
 
 
 

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