How Gamification Tech Encourages Productivity

 
 
By Dennis McCafferty  |  Posted 08-14-2015 Email
 
 
 
 
 
 
 
 
 
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    How Gamification Tech Encourages Productivity
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    How Gamification Tech Encourages Productivity

    Gamification systems often bring out the best in employees by encouraging focus, competition and, ultimately, productivity.
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    Play Time
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    Play Time

    78% of survey respondents said their company uses gamification or games-based tools at work, and 65% said they use at least three gamification systems at work.
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    Company Mandate
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    Company Mandate

    58% said their organization requires them to use these tools.
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    Positive Influence
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    Positive Influence

    91% said gamification improves their work experience.
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    Top Benefits of Gamification
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    Top Benefits of Gamification

    At-work engagement: 30%, Productivity: 27%, Focus: 20%
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    Team Work
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    Team Work

    83% of survey respondents said gamification is used for team-building exercises, and 64% said it's used for training.
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    Driven Rivalry
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    Driven Rivalry

    64% said they are "very" motivated by competition.
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    Winning Formula
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    Winning Formula

    While 70% said monetary rewards based upon performance makes them feel more engaged at work, 62% said recognition does and 45% said collaborative team goals and challenges do.
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    Essential Component
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    Essential Component

    63% said that a successful gamification program should be expected at a modern company.
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    Nothing to Hide
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    Nothing to Hide

    56% describe their company as transparent.
 

A majority of organizations are taking advantage of gamification tech to enhance employee engagement, according to a recent survey from Badgeville. For the purposes of the research, gamification systems are defined as those that combine competition, goal-setting, success metrics and performance rewards/status recognition to bring out the best from employees. Most workers and managers said participation in gaming programs is even required at their companies, and that they use multiple gamification systems on the job. Few are complaining, however, as survey respondents said gamification improves the work experience while increasing their productivity and focus. "C-level executives and managers at high-performance companies are realizing that the challenge to drive employee engagement and motivation is increasing year after year," said Jon Shalowitz, CEO of Badgeville. "Employees, especially across younger generations, become disengaged easily, causing low productivity and retention levels. Game-based motivation can be a powerful solution for today's top workforce challenges … It's a wise long-term investment to create an environment where employees can manage, visualize and digitally share their performance, achievements and skills." A total of 530 workers, managers and executives took part in the research.

 
 
 
 
 
Dennis McCafferty is a freelance writer for Baseline Magazine.

 
 
 
 
 
 

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