How Gamification Tech Encourages Productivity

By Dennis McCafferty  |  Posted 08-14-2015 Email

A majority of organizations are taking advantage of gamification tech to enhance employee engagement, according to a recent survey from Badgeville. For the purposes of the research, gamification systems are defined as those that combine competition, goal-setting, success metrics and performance rewards/status recognition to bring out the best from employees. Most workers and managers said participation in gaming programs is even required at their companies, and that they use multiple gamification systems on the job. Few are complaining, however, as survey respondents said gamification improves the work experience while increasing their productivity and focus. "C-level executives and managers at high-performance companies are realizing that the challenge to drive employee engagement and motivation is increasing year after year," said Jon Shalowitz, CEO of Badgeville. "Employees, especially across younger generations, become disengaged easily, causing low productivity and retention levels. Game-based motivation can be a powerful solution for today's top workforce challenges … It's a wise long-term investment to create an environment where employees can manage, visualize and digitally share their performance, achievements and skills." A total of 530 workers, managers and executives took part in the research.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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