Why Video Collaboration Lags in the Workplace

 
 
By Karen A. Frenkel  |  Posted 03-22-2016 Email
 
 
 
 
 
 
 
 
 
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    Why Video Collaboration Lags in the Workplace
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    Why Video Collaboration Lags in the Workplace

    Enterprises are not taking advantage of video collaboration and conferencing even though workers welcome the technology, according to a survey.
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    Old Habits Persist
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    Old Habits Persist

    81% of workers say their video sessions are usually scheduled in advance, but only 9% initiate the sessions themselves.
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    Video Not Mobile
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    Video Not Mobile

    19% of employees launch video to collaborate from mobile devices, but that cuts workers off from many of videos' most compelling implementations.
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    Limited Usage
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    Limited Usage

    Not using video on mobile devices affects workers of all ages, including tech-dependent Millennials, who are usually known for bringing consumer-grade applications and devices to the workplace.
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    IT-Deployed Video Prevails
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    IT-Deployed Video Prevails

    Most workers (63%) interact with video via IT-deployed Web conferencing software. 45% do so with Unified Communications systems.
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    Workers Are Not Camera Shy
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    Workers Are Not Camera Shy

    During chat and conferencing sessions in which video is available, 47% of employees turn their WebCams on when others do. 13% turn them on, regardless.
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    Some Resistance
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    Some Resistance

    One-third of workers resist turning on their WebCams in reciprocity with other workers, but they don't mind launching video when asked. Only 8% resent being asked to share video of themselves.
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    Little Discomfort With Video of Themselves
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    Little Discomfort With Video of Themselves

    20% of employees expressed discomfort when live images of themselves are captured or stored. Only 10% worry about impromptu video sessions in which they are inappropriately dressed or at an unattractive place.
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    Video's Value Recognized
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    Video's Value Recognized

    Asked what they liked most about video at work, 51% appreciate reduced travel, 46% claim faster communication, and 31% point to video's ability to support relationship building.
 

Although enterprise-ready video is available, it is not being widely used in the workplace, according to a new survey. The survey found that of the 41 percent of those who use video as a collaboration tool in the workplace, 57 percent rely on it less than once a month. The survey of 554 U.S.-employed Internet users 18 years old and over was conducted by ConnectSolutions, a Microsoft partner, in February. "Unfortunately for many, video is something you respond to rather than initiate," said Christopher Martini, vice president of Microsoft Skype for Business. "But while workers have been slow in unlocking video's potential, the tech is there and workers are ready to use it." The problem may be related to old habits, according to the survey; while consumers are constantly finding new uses for video on mobile devices, video's role in the enterprise has traditionally been limited to formal video conferences and training sessions. Here are some highlights of the survey.

 
 
 
 
 
Karen A. Frenkel writes about technology and innovation and lives in New York City.

 
 
 
 
 
 

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