Businesses Need Help With Data Analytics Tools

By Dennis McCafferty  |  Posted 06-26-2014 Email

A clear majority of organizations want to move forward with data analytics initiatives. But they're stumbling out of the gate to do so. Here's why: The majority of analysts and a great deal of data scientists say they don't have access to the tools they need to pursue data projects or they aren't even aware of which ones are being deployed in-house, according to a recent survey from Lavastorm. As a result, far too many of these projects have gotten the green light, but remain unfinished, the Lavastorm findings show. This leads to a number of challenges, including an inability to transform data into actionable insights. "Yes, businesses are more committed to big data analytics than ever before, but far too many are still struggling with how to maximize the benefit," says Drew Rockwell, CEO of Lavastorm. "Investing in analytics is just the first step. It's organizations that go the next level by removing complexities from the analytics process and empowering others in the organization—namely business analysts—that are going be able to turn data insights into actionable business enhancements for long-term success." A total of 495 C-level executives, business analysts, data scientists and analytics professionals participated in the research. For more about the survey (registration required), click here

Dennis McCafferty is a freelance writer for Baseline Magazine.


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