How Analytics Separates the Best From the Rest

By Dennis McCafferty  |  Posted 12-01-2015 Email

Organizations that are superior at deploying analytics are committed to incorporating these efforts within their business strategies, according to a recent survey developed by Forbes Insights in cooperation with EY. The report, titled "Analytics: Don't Forget the Human Element," divides companies into two categories: "The best," or those which perform at the top 10% of analytics-driven enterprises; and "the rest," or the remaining 90%. "Best" organizations across the board are gaining a competitive edge due to analytics, and most have aligned enterprise, departmental and lines-of-business data/analytics groups. They're also doing a better job than "the rest" at establishing and updating data tools and technologies. "(There) has been an explosion of data, coming not only from every corner of the enterprise and consumers across the globe, but also from a dizzying array of sources—audio, video, geospatial, telemetric and sensor data," according to the report. "Computing power, now available at dramatically reduced costs, has added enormous new capabilities to the equation, making many applications and use cases of analytics commercially feasible." More than 560 global execs took part in the research.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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