How Bad Data Undermines Business Results

By Dennis McCafferty  |  Posted 02-10-2016 Email

While most tech and business execs feel that data plays an essential role in their strategic initiatives, the majority of those surveyed believe that the presence of inaccurate data is hurting their ability to provide optimal customer experiences, according to a recent survey from Experian Data Quality. The resulting "2016 Global Data Management Benchmark Report" indicates that quality data is required to increase organizational efficiencies, enhance customer satisfaction and make more informed decisions. However, errors are constantly emerging due to incomplete and missing data, outdated information, inconsistencies and even typos, findings reveal. Given that human error often leads to these mistakes, CIOs and their tech teams should focus on acquiring IT solutions that help teams overcome such potential pitfalls. "Continuing to rely on manual processes to cleanse, validate, profile and enrich data is not going to cut it in today's fast-paced business environment," according to the report. "The ability to use high-quality data to make critical business decisions and improve your bottom line should be a huge focus in the coming months. Data is your organization's most valuable asset, so put the right people, processes and technologies in place to help ensure it is fit for purpose." More than 1,400 global IT, data management, marketing and other professionals took part in the research, which was conducted by Loudhouse.

Dennis McCafferty is a freelance writer for Baseline Magazine.


Submit a Comment

Loading Comments...
Manage your Newsletters: Login Register