How to Overcome Big Data Project Roadblocks

 
 
By Dennis McCafferty  |  Posted 06-17-2015 Email
 
 
 
 
 
 
 
 
 
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    How to Overcome Big Data Project Roadblocks
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    How to Overcome Big Data Project Roadblocks

    By Dennis McCafferty
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    Fully Involved
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    Fully Involved

    Nearly six out of 10 survey respondents said their company is taking on a big data project, and an additional one out of five said they will start one soon.
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    Most Likely Leaders to Drive Big Data Projects
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    Most Likely Leaders to Drive Big Data Projects

    CEO: 32%, CIO: 25%, Line of business managers: 18%
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    Biggest Organizational Hurdles in Implementing Big Data Initiatives
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    Biggest Organizational Hurdles in Implementing Big Data Initiatives

    Silos: 21%, Lack of funding: 21%, No consensus on goals: 16%, Absence of executive support: 16%
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    Biggest Tech Hurdles in Implementing Big Data Initiatives
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    Biggest Tech Hurdles in Implementing Big Data Initiatives

    Data quality: 21%, Outdated infrastructure: 20%, Lack of internal tech expertise: 18%, Governance and security challenges: 17%, Data and legacy app silos: 12%
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    Cost Assessment
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    Cost Assessment

    34% of survey respondents said their companies spend between $50,000 and $100,000 on big data efforts, and 18% spend more than $100,000.
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    Where the Spending Goes
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    Where the Spending Goes

    Networking and servers: 24%, Databases and storage: 23%, Cloud services or infrastructure hosting: 19%, Analytics software: 18%, Integration software: 15%
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    Benefits Breakdown
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    Benefits Breakdown

    26% said their big data investment primarily supports digital marketing initiatives and social media support, while 25% said it mainly serves to improve internal processes and operations.
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    Top Limitations of Relational Database Systems
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    Top Limitations of Relational Database Systems

    Scalability: 22%, Maintenance: 22%, Performance: 22%, Cost: 17%, Access: 16%
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    Ready Remedy
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    Ready Remedy

    71% said their organization has either already acquired a new data warehouse or is considering the purchase of one.
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    Most Popular Vendors for New Database Tech
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    Most Popular Vendors for New Database Tech

    IBM: 38%, Oracle: 31%, HP: 24%
 

The majority of organizations are pursuing big data projects, yet a number of barriers prevent these initiatives from reaching their full potential, according to a recent survey from 2nd Watch. Companies are often willing to invest considerably in these efforts, findings reveal, but organization-based hurdles such as silos and a lack of executive support loom large. In addition, there are associated tech challenges, such as data quality and outdated infrastructure. CIOs and their IT teams must find ways to overcome these roadblocks and take advantage of big data to enhance digital marketing projects and internal processes and operations. "Big data has moved from market hype to a valid competitive strategy for the largest companies, with support from the very top of organizations," said Jeff Aden, executive vice president of marketing and strategic business development for 2nd Watch. "That said, some companies are still wrestling with outdated infrastructure and a lack of internal expertise when it comes to initiating and completing big data projects." An estimated 500 U.S. IT and business execs took part in the research.

 
 
 
 
 
Dennis McCafferty is a freelance writer for Baseline Magazine.

 
 
 
 
 
 

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