How to Overcome Big Data Project Roadblocks
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How to Overcome Big Data Project Roadblocks
By Dennis McCafferty -
Fully Involved
Nearly six out of 10 survey respondents said their company is taking on a big data project, and an additional one out of five said they will start one soon. -
Most Likely Leaders to Drive Big Data Projects
CEO: 32%, CIO: 25%, Line of business managers: 18% -
Biggest Organizational Hurdles in Implementing Big Data Initiatives
Silos: 21%, Lack of funding: 21%, No consensus on goals: 16%, Absence of executive support: 16% -
Biggest Tech Hurdles in Implementing Big Data Initiatives
Data quality: 21%, Outdated infrastructure: 20%, Lack of internal tech expertise: 18%, Governance and security challenges: 17%, Data and legacy app silos: 12% -
Cost Assessment
34% of survey respondents said their companies spend between $50,000 and $100,000 on big data efforts, and 18% spend more than $100,000. -
Where the Spending Goes
Networking and servers: 24%, Databases and storage: 23%, Cloud services or infrastructure hosting: 19%, Analytics software: 18%, Integration software: 15% -
Benefits Breakdown
26% said their big data investment primarily supports digital marketing initiatives and social media support, while 25% said it mainly serves to improve internal processes and operations. -
Top Limitations of Relational Database Systems
Scalability: 22%, Maintenance: 22%, Performance: 22%, Cost: 17%, Access: 16% -
Ready Remedy
71% said their organization has either already acquired a new data warehouse or is considering the purchase of one. -
Most Popular Vendors for New Database Tech
IBM: 38%, Oracle: 31%, HP: 24%
The majority of organizations are pursuing big data projects, yet a number of barriers prevent these initiatives from reaching their full potential, according to a recent survey from 2nd Watch. Companies are often willing to invest considerably in these efforts, findings reveal, but organization-based hurdles such as silos and a lack of executive support loom large. In addition, there are associated tech challenges, such as data quality and outdated infrastructure. CIOs and their IT teams must find ways to overcome these roadblocks and take advantage of big data to enhance digital marketing projects and internal processes and operations. "Big data has moved from market hype to a valid competitive strategy for the largest companies, with support from the very top of organizations," said Jeff Aden, executive vice president of marketing and strategic business development for 2nd Watch. "That said, some companies are still wrestling with outdated infrastructure and a lack of internal expertise when it comes to initiating and completing big data projects." An estimated 500 U.S. IT and business execs took part in the research.