How to Use Big Data for a Good Cause

 
 
By Karen A. Frenkel  |  Posted 05-15-2015 Email
 
 
 
 
 
 
 
 
 
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    How to Use Big Data for a Good Cause
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    How to Use Big Data for a Good Cause

    By Karen A. Frenkel
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    The Right Team and Mentality
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    The Right Team and Mentality

    Ask yourself whether you have an innovative team that is always looking for ways to use big data and analytics for good.
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    Make Data Available
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    Make Data Available

    Making data accessible to the right people is the key to fully extracting value from it. Try to share as much data as you can in a safe, compliant and responsible manner.
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    Protect Privacy, Comply With Regulations
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    Protect Privacy, Comply With Regulations

    Check whether your big data initiative violates privacy or government regulations. When in doubt, consult your legal and compliance organizations.
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    Safeguard Data
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    Safeguard Data

    Always ask yourself what else you can do to mitigate the risk of breach or misuse.
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    Partner With Socially Responsible Groups
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    Partner With Socially Responsible Groups

    Always ask yourself what other groups you can work with to identify and push forward big data for good projects.
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    Understand Your Competitive Advantage
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    Understand Your Competitive Advantage

    What is unique in your data and solution that will help society? Are you developing a groundbreaking solutions, or me-too solutions?
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    Strive for a Scalable Solution
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    Strive for a Scalable Solution

    Is your solution scalable? Try to develop one that benefits a large population and scales as demand increases.
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    Stay on the Cutting Edge
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    Stay on the Cutting Edge

    Ask whether you are using state-of-the-art technology to fully unlock the value of data.
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    Think Out of the Box
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    Think Out of the Box

    Big data for good projects are not always obvious. It's important to keep an open mind and to think out of the box when identifying and pushing forward such projects.
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    Concentrate on Pain Points
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    Concentrate on Pain Points

    Does your solution address significant pain points of society? Concentrate on solutions that can have an impact.
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    Quantify the Impact
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    Quantify the Impact

    Ask yourself how to quantify the benefit of your solution to society and use it to guide your design and development.
 

News of fraud and data breaches can shake confidence and cause legitimate concerns, but not all data stories have a foreboding end. Experian DataLabs wants to call attention to the good that data can do. To that end, it has launched its Data For Good Initiative, which reflects the company's belief that big data and insights derived from it are good for the economy, people and society. Chief Scientist of Experian DataLabs Shanji Xiong shares his tips for how to use big data to do good. Xiong grew up in communist China where his experience with censorship inspired his lifelong quest for information and passion for working with data. "Almost all books and movies were banned because they were not considered appropriate for the younger generation to become revolutionaries," he said, "I had a habit for reading. I was really hungry to get my hands on books. Whatever book I could get. It's unimaginable in today's world the lack of information and the natural hunger of people to try to get their hands on whatever work has been done to learn and satisfy their curiosity and internal desire for reading." Here are his suggestions for building an analytics team that analyzes data carefully and intelligently.

 
 
 
 
 
Karen A. Frenkel writes about technology and innovation and lives in New York City.

 
 
 
 
 
 

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