How to Work Well With Your CMO on Big Data

How to Work Well With Your CMO on Big Data

Develop a Singular FocusDevelop a Singular Focus

CIOs must demonstrate to CMOs that every tech decision is made in the interest of business-revenue facilitation and enablement, as opposed to being part of a cost-center strategy.

Get on the Same Page on MeasurablesGet on the Same Page on Measurables

Arrive at mutual agreement upon key performance indicators such as revenue generation, usage and retention.

Define the NeedleDefine the Needle

Meaning the “needle in the haystack” of what the two of you will seek within big data, such as business goals, use cases and so on.

Make It Do-AbleMake It Do-Able

Feasibility reports and cost analytics—with various trade-offs with respect to cost, time and priorities—allow CIOs to show CMOs how realistic a strategy is and what the options are.

Set Decision Governance GuidelinesSet Decision Governance Guidelines

Be explicit about who decides what, and when. This should include translating data into value, setting strategy, constructing use cases, allocating funds and deploying capabilities.

Align Communication Approaches, Part IAlign Communication Approaches, Part I

When CIOs and CMOs “talk” in completely different languages, it creates stumbling blocks. Make sure you communicate about IT in clear, everyday language.

Align Communication Approaches, Part IIAlign Communication Approaches, Part II

If you tend to write five-page memos when the CMO just wants a few sentences, for example, include a brief summary and bullet points to make the document easier to quickly review.

Get TogetherGet Together

One company took the step of moving the CIO and CMO’s offices to the same floor. At other organizations, the two execs have regular dinners to build camaraderie.

CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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