How Top Companies Pursue Analytics Recruitment

 
 
By Dennis McCafferty  |  Posted 12-11-2015 Email
 
 
 
 
 
 
 
 
 
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    How Top Companies Pursue Analytics Recruitment
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    How Top Companies Pursue Analytics Recruitment

    The smart, driven workers needed to excel at the intersection of tech, analytics and business can make all the difference between analytics leaders and laggards.
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    Help Wanted
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    Help Wanted

    43% of surveyed global senior execs say at least one out of 10 of their company's digital/analytics positions are unfilled.
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    Expansion Area
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    Expansion Area

    On average, these execs say their company will need to increase digital/analytics staffing by 33% over the next five years.
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    Have/Have Nots: Valued Wisdom
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    Have/Have Nots: Valued Wisdom

    100% of execs at "leader" organizations say domain knowledge is a "critically important" skill to have on staff, as opposed to only 66% of execs at "laggard" companies who feel this way.
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    Have/Have Nots: Information Oversight
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    Have/Have Nots: Information Oversight

    94% of execs at leader companies say they view data management skills as critical, compared to just 71% of those at laggard organizations who agree.
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    Have/Have Nots: Keen Perspective
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    Have/Have Nots: Keen Perspective

    94% of execs at leader organizations indicate that visualization/reporting skills as critical, as opposed to only 60% of those at laggard companies who feel this way.
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    Have/Have Nots: Market Assessment
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    Have/Have Nots: Market Assessment

    91% of execs at leader organizations say that business case development is a critical skill, but just 46% of those at laggard companies agree.
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    Have/Have Nots: Model Quality
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    Have/Have Nots: Model Quality

    88% of execs at leader companies feel that advanced modeling skills are critical, while only 55% of those at laggard organizations say this is the case.
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    Have/Have Nots: ISO Inspiration …
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    Have/Have Nots: ISO Inspiration …

    81% of execs at leader organizations perceive of creativity as a critical skill, compared to just 34% of those at laggard companies who feel this way.
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    Have/Have Nots: Team Effort
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    Have/Have Nots: Team Effort

    78% of execs at leader companies say collaboration is a critical skill, but only 33% of those at laggard organizations say this is the case.
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    Where Leader Companies Recruit Digital/Analytics Staffers
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    Where Leader Companies Recruit Digital/Analytics Staffers

    Experienced external hires: 37%, Colleges/universities: 34%, Internal hires from other departments: 29%
 

A significant number of organizations can't completely fill vacant digital/analytics positions, according to a recent study from A.T. Kearney, a global management consulting firm. The accompanying "2015 Leadership Excellence in Analytic Practices (LEAP) Study" reveals that there's a wide philosophical gap between top companies and less successful ones with respect to the kinds of skills required for analytics and digital hires. The study separates organizations into those which are analytics "leaders" (meaning they integrate analytics into decision-making processes to assess future business trends while driving innovation/competitive advantage) and "laggards" (companies that only use analytics to report on past performance). Findings reveal that "leaders" perceive of domain knowledge, data management and visualization/reporting as far more critical staffing skills than laggards. They also place greater value on business case development, creativity and collaboration. "Companies have greater access than ever before to data that can create real value and a long-lasting competitive advantage," according to the report. "But at the forefront of this revolution is talent: the smart, driven people needed to work seamlessly at the intersection of technology, analytics, and business. To compete in today's world, organizations must recruit, develop and retain the best digital and analytics talent—not just people who are pushing out reports, but rather a new breed of worker proficient in technology, core critical thinking and analytics, who can combine those skills with an understanding of business strategy." A total of 430 global senior execs took part in the research.

 
 
 
 
 
Dennis McCafferty is a freelance writer for Baseline Magazine.

 
 
 
 
 
 

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