IT Is Missing Real-Time Data Analytics Opportunities

By Dennis McCafferty  |  Posted 06-18-2015 Email

The vast majority of organizational decision makers are challenged by data issues, and very few believe their IT department is adequately supporting their need for real-time data analytics, according to a recent survey from Software AG. On the positive side, companies are increasing their data spend, with 23% in additional budgeting anticipated by 2016. However, organizations continue to struggle to rapidly take advantage of data to make effective, strategic decisions, findings show. Most can't act upon data in real-time or make use of it. As a result, they're missing out on revenue opportunities and falling short on predicting future, impactful trends. "In order to stay ahead of the competition, organizations have no choice but to continually identify ways to make smarter decisions and provide better services," said John Bates, chief marketing officer at Software AG. "Properly collecting, analyzing and making decisions based on real-time data is key to proactively preventing issues and improving procedures." An estimated 750 global organizational decision makers took part in the research, which was conducted by Vanson Bourne.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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