Gaining a Competitive Edge With Cloud Computing

By Dennis McCafferty  |  Posted 11-19-2013 Email

New ways to maximize the advantages of cloud computing seem to emerge every day, and it's clear that the organizations embracing the cloud are sprinting ahead of the competition with regard to key, ROI-boosting strategies, according to a survey from the IBM Center for Applied Insights. The accompanying report, "Under Cloud Cover: How Leaders are Accelerating Competitive Differentiation," indicates that this is only the beginning: By 2017, the public cloud services market is predicted to exceed $244 billion. Which means cloud technologies are essentially at the same evolutionary stage as electricity was after its discovery in the 18th century, according to the report. Even after the first public power supply illuminated its first street, it took a while for companies to grasp electricity's potential impact. "Leaders are working through this transition with cloud right now," the report states. "And more and more business leaders are recognizing its profound implications for how enterprises can make money, differentiate and compete." The findings distinguish organizations considered "pacesetters" in cloud deployment and the designated "chasers" lagging behind. More than 800 cloud decision-makers and users took part in the research, with 28% of those respondents being CIOs. For more about the report, click here.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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