How the Cloud Provides an Extra Business Edge

 
 
By Dennis McCafferty  |  Posted 12-29-2014 Email
 
 
 
 
 
 
 
 
 
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    Extra Edge
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    Extra Edge

    81% of cloud-based software users surveyed said the cloud provides them with a competitive advantage over rivals.
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    Leveraged Asset
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    Leveraged Asset

    51% of senior execs are leveraging the cloud to access elements of their business management software, especially tools providing CRM and e-commerce.
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    Market Shakeup
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    Market Shakeup

    46% said new, disruptive competitors are motivating their organization to transform, as six out of 10 said they've had such a competitor emerge in their industry in the past five years.
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    Cyber-Universe
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    Cyber-Universe

    37% of the executives surveyed said digitalization is creating an urgency to implement organizational change.
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    Fresh Ideas
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    Fresh Ideas

    24% of the respondents cite new business models as a major driver for change.
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    Offline Effort
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    Offline Effort

    22% said their company doesn't sell online to customers, but plans to do so in the future.
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    Switching Channels
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    Switching Channels

    31% expect to change their distribution channels within the next 12 months, and 50% of these execs said they're likely to sell directly to end users.
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    How Nations Rank in Viewing the Cloud as a Business Opportunity
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    How Nations Rank in Viewing the Cloud as a Business Opportunity

    The U.K.: 68%, The U.S.: 62%, Japan: 59%, Australia: 48%
 

Enterprises that are adopting cloud-enabled business models reported that they're gaining a notable competitive edge within their industries, according to a recent survey conducted by Frost and Sullivan and sponsored by NetSuite. The study, "Disrupt, Collapse, Transform: The Role of the Cloud in Industry Transformation," indicates that organizations are turning to the cloud to improve existing customer relationship management (CRM) and e-commerce resources. They're under pressure to do so, with the emergence of change-drivers such as disruptive competition, digital innovation and a push to improve business models. "The pace of transformation in U.S. industry is accelerating," says Lynda Stadtmueller, vice president of the cloud services program at Frost and Sullivan. "Widespread cloud adoption has helped companies stay ahead of competition and make the most of the new business models that emerged as a result of the digital revolution. Coupled with shifting economic conditions, the need to constantly innovate and to accelerate time to value, organizations simply need to be more efficient and adaptable in order to survive." A total of 1,500 global senior executives took part in the research. (Unless otherwise noted, the following results reflect the responses of U.S. participants only.)

 
 
 
 
 
Dennis McCafferty is a freelance writer for Baseline Magazine.

 
 
 
 
 
 

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