How the Cloud Provides an Extra Business Edge

By Dennis McCafferty  |  Posted 12-29-2014 Email

Enterprises that are adopting cloud-enabled business models reported that they're gaining a notable competitive edge within their industries, according to a recent survey conducted by Frost and Sullivan and sponsored by NetSuite. The study, "Disrupt, Collapse, Transform: The Role of the Cloud in Industry Transformation," indicates that organizations are turning to the cloud to improve existing customer relationship management (CRM) and e-commerce resources. They're under pressure to do so, with the emergence of change-drivers such as disruptive competition, digital innovation and a push to improve business models. "The pace of transformation in U.S. industry is accelerating," says Lynda Stadtmueller, vice president of the cloud services program at Frost and Sullivan. "Widespread cloud adoption has helped companies stay ahead of competition and make the most of the new business models that emerged as a result of the digital revolution. Coupled with shifting economic conditions, the need to constantly innovate and to accelerate time to value, organizations simply need to be more efficient and adaptable in order to survive." A total of 1,500 global senior executives took part in the research. (Unless otherwise noted, the following results reflect the responses of U.S. participants only.)

Dennis McCafferty is a freelance writer for Baseline Magazine.


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