How Tech Tools Can Grow Customer Loyalty

 
 
By Dennis McCafferty  |  Posted 10-28-2016 Email
 
 
 
 
 
 
 
 
 
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    How Tech Tools Can Grow Customer Loyalty
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    How Tech Tools Can Grow Customer Loyalty

    IT solutions that enhance the ability to listen to customers are emerging as top tools to boost satisfaction levels among those customers.
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    Closely Kept
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    Closely Kept

    88% of survey respondents believe that retaining customers is more cost-effective than acquiring new ones.
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    Influential Voice
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    Influential Voice

    97% said customer satisfaction is increasingly driving business performance, and 94% said satisfied customers are increasingly becoming brand ambassadors.
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    Consumer Report
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    Consumer Report

    89% said that receiving instant feedback from customers helps their organization capture opportunities and solve problems.
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    Timely Deployment
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    Timely Deployment

    73% said their company is using tech tools that leverage customer feedback to develop real-time strategies.
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    Greater Priority
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    Greater Priority

    89% said companies need to focus more now on customer outcomes (like retention, satisfaction, etc.) than outputs (such as products and services).
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    People Power
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    People Power

    99% believe that employees are their organization's most valuable asset.
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    Scouting Tool, Part I
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    Scouting Tool, Part I

    94% said customer feedback can help their organization retain good employees.
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    Scouting Tool, Part II
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    Scouting Tool, Part II

    90% feel that customer feedback can help identify rising stars among their staffers.
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    Appreciative Gesture
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    Appreciative Gesture

    99% said recognizing employee contributions helps retain good workers.
 

If talk really is cheap, then can the act of listening pave the path to untold riches? It's quite possible—at least from a corporation's perspective, according to a recent survey from HundredX. IT solutions which enhance the ability to listen to customers, findings reveal, are emerging as top tools to boost satisfaction levels among those customers. And these "happy folks" are then much more likely to transform into brand ambassadors for the companies that make an effort to lend them an ear. What's more, through instant feedback from consumers, organizations are better positioned to capture opportunities and solve problems. The benefits of listening to customers also translates to the resolution of internal challenges—specifically employee retention—as consumer feedback helps companies identify (and keep) rising stars within their ranks. That said, some classic "old school," non tech-related gestures—such as recognizing staffers' accomplishments—go a long way here too. More than 500 U.S. C-suite members and other execs took part in the research, which was conducted by YouGov.

 
 
 
 
 
Dennis McCafferty is a freelance writer for Baseline Magazine.

 
 
 
 
 
 

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