Consumers Set High Bar for Website Experiences

Consumers Set High Bar for Website Experiences

Bad TimingBad Timing

About three of five users aren’t willing to wait more than five seconds for a webpage to load before they leave a site—and one-fifth won’t even wait three seconds.

Lost OpportunityLost Opportunity

More than 30% are happy to leave a slow Website and buy a product from a competitor instead.

Thumbs UpThumbs Up

82% will recommend a brand to a friend if they have a positive experience with the brand’s site.

Mobile ManiaMobile Mania

More than 50% most often use a smartphone or tablet to access Websites, and over 85% use a mobile device to do so at least some of the time.

High ExpectationsHigh Expectations

More than 40% expect business sites to be equally fast, whether on mobile or on a desktop.

Deleted MemoryDeleted Memory

Nearly two of five say they don’t want a company site to remember them from a prior visit.

Most Popular Mobile Devices for Accessing the InternetMost Popular Mobile Devices for Accessing the Internet

iPhone: 33%, Android phone: 31%, Tablet: 19%, Windows phone: 2%, BlackBerry phone: 1%

Modern-Day LudditesModern-Day Luddites

Even in the Mobile Age, there are still 14% of users out there who don’t have a mobile device that can access the Internet.

Dennis McCafferty
Dennis McCafferty
Dennis McCafferty is a contributor to CIO Insight. He covers topics such as IT leadership, IT strategy, collaboration, and IT for businesses.

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