Consumers Set High Bar for Website Experiences

 
 
By Dennis McCafferty  |  Posted 08-11-2014 Email
 
 
 
 
 
 
 
 
 
  • Previous
    Bad Timing
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    Bad Timing

    About three of five users aren't willing to wait more than five seconds for a webpage to load before they leave a siteā€”and one-fifth won't even wait three seconds.
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    Lost Opportunity
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    Lost Opportunity

    More than 30% are happy to leave a slow Website and buy a product from a competitor instead.
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    Thumbs Up
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    Thumbs Up

    82% will recommend a brand to a friend if they have a positive experience with the brand's site.
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    Mobile Mania
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    Mobile Mania

    More than 50% most often use a smartphone or tablet to access Websites, and over 85% use a mobile device to do so at least some of the time.
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    High Expectations
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    High Expectations

    More than 40% expect business sites to be equally fast, whether on mobile or on a desktop.
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    Deleted Memory
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    Deleted Memory

    Nearly two of five say they don't want a company site to remember them from a prior visit.
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    Most Popular Mobile Devices for Accessing the Internet
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    Most Popular Mobile Devices for Accessing the Internet

    iPhone: 33%, Android phone: 31%, Tablet: 19%, Windows phone: 2%, BlackBerry phone: 1%
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    Modern-Day Luddites
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    Modern-Day Luddites

    Even in the Mobile Age, there are still 14% of users out there who don't have a mobile device that can access the Internet.
 

Most consumers aren't willing to give a company Website any more than a few precious seconds to load before moving on, according to new survey research from Limelight Networks. Many, in fact, would switch to a competitor's site if their designated time window was exceeded, findings reveal. And here's evidence that will put even more pressure on CIOs and their teams: Many consumers feel there should be no quality of experience difference in accessing an organization's site on a mobile device, as opposed to via a desktop. "With the advent of faster networks, better devices and more choices for consumers online, there's little room for a slow or sluggish website," says Jason Thibeault, senior director of marketing strategy at Limelight Networks. "Creating a great digital experience for your audience is hard. Performance is at the core of success and should be a top priority. This survey clearly demonstrates the lost opportunity for poorly performing sites and the long-term impact that may have on their business." A total of 1,115 consumers participated in the research. For more about the survey, click here.

 
 
 
 
 
Dennis McCafferty is a freelance writer for Baseline Magazine.

 
 
 
 
 
 

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