Consumers Set High Bar for Website Experiences

By Dennis McCafferty  |  Posted 08-11-2014 Email

Most consumers aren't willing to give a company Website any more than a few precious seconds to load before moving on, according to new survey research from Limelight Networks. Many, in fact, would switch to a competitor's site if their designated time window was exceeded, findings reveal. And here's evidence that will put even more pressure on CIOs and their teams: Many consumers feel there should be no quality of experience difference in accessing an organization's site on a mobile device, as opposed to via a desktop. "With the advent of faster networks, better devices and more choices for consumers online, there's little room for a slow or sluggish website," says Jason Thibeault, senior director of marketing strategy at Limelight Networks. "Creating a great digital experience for your audience is hard. Performance is at the core of success and should be a top priority. This survey clearly demonstrates the lost opportunity for poorly performing sites and the long-term impact that may have on their business." A total of 1,115 consumers participated in the research. For more about the survey, click here.

Dennis McCafferty is a freelance writer for Baseline Magazine.


Submit a Comment

Loading Comments...
Manage your Newsletters: Login Register