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Employees Are Unhappy With Enterprise Mobile Apps

 
 
By Karen A. Frenkel  |  Posted 03-27-2017
 
 
 
 
 
 
 
 
 
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    Employees Are Unhappy With Enterprise Mobile Apps
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    Employees Are Unhappy With Enterprise Mobile Apps

    With great mobile apps, employers can improve their employees' productivity and work experience. Yet many mobile apps are not living up to user expectations.
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    Few Use Apps at Work
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    Few Use Apps at Work

    Only 12% of office employees surveyed said they use enterprise mobile apps at work, and they are dissatisfied with their experience.
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    Apps Increase Productivity
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    Apps Increase Productivity

    83% of employees think their most-used enterprise app makes them more productive.
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    Apps Can Save Time
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    Apps Can Save Time

    85% of the mobile app users surveyed think their most-used app saves them time.
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    Mobile Apps' Usefulness
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    Mobile Apps' Usefulness

    61% of the respondents gave their most-used enterprise mobile app an "A" for usefulness.
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    Underwhelmed by the Experience
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    Underwhelmed by the Experience

    Only 31% of respondents gave their most-used app an "A" for design, and just 45% gave it an "A" for user experience.
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    Dissatisfied With Work Apps
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    Dissatisfied With Work Apps

    Just 30% described their most-used app as intuitive, and only 13% described it as elegant.
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    Frustration With Functionality
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    Frustration With Functionality

    50% of the users surveyed don't find their most-used app reliable or stable, and 34% don't look forward to using their enterprise mobile apps.
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    Off-The-Shelf and Custom Apps
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    Off-The-Shelf and Custom Apps

    Respondents are equally pleased with both off-the-shelf and custom apps, and they are as likely to view both as timesavers and productivity boosters.
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    Design and Visual Appeal
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    Design and Visual Appeal

    68% of users grade their enterprise mobile app as "B" or lower on design and visual appeal.
 

Demand is strong for enterprise mobile apps, but penetration is low, and few employees are satisfied with their company apps compared to their personal, non-work apps, says a new study, "Functional But Unfriendly: A UX Study of Enterprise Mobile App User Experience." "There is a large unmet appetite for apps among the workforce," said Adam Fingerman, co-founder and CXO, ArcTouch Mobile & Connected Experiences. Many apps are "simply missing the mark. With great enterprise mobile apps, employers have the opportunity to improve their employees' productivity and overall work experience. Yet many enterprise mobile apps today are simply not living up to user expectations." The solution? His company's management believes that development teams should think beyond code and technology and become experts in user experience design. The report is based on an online survey of 487 American office employees who use at least one enterprise mobile app a week. Of the respondents, 100 use only off-the-shelf enterprise mobile apps, 86 use only custom enterprise mobile apps, and 301 use both. The survey was conducted in November 2016 and designed by ArcTouch and March Communications and facilitated by Precision Sample. Following are some key findings.

 
 
 
 
 
Karen A. Frenkel writes about technology and innovation and lives in New York City.

 
 
 
 
 
 

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