Employees Are Unhappy With Enterprise Mobile Apps

By Karen A. Frenkel  |  Posted 03-27-2017 Email

Demand is strong for enterprise mobile apps, but penetration is low, and few employees are satisfied with their company apps compared to their personal, non-work apps, says a new study, "Functional But Unfriendly: A UX Study of Enterprise Mobile App User Experience." "There is a large unmet appetite for apps among the workforce," said Adam Fingerman, co-founder and CXO, ArcTouch Mobile & Connected Experiences. Many apps are "simply missing the mark. With great enterprise mobile apps, employers have the opportunity to improve their employees' productivity and overall work experience. Yet many enterprise mobile apps today are simply not living up to user expectations." The solution? His company's management believes that development teams should think beyond code and technology and become experts in user experience design. The report is based on an online survey of 487 American office employees who use at least one enterprise mobile app a week. Of the respondents, 100 use only off-the-shelf enterprise mobile apps, 86 use only custom enterprise mobile apps, and 301 use both. The survey was conducted in November 2016 and designed by ArcTouch and March Communications and facilitated by Precision Sample. Following are some key findings.

Karen A. Frenkel writes about technology and innovation and lives in New York City.


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